Bravo wanted to provide a microsite that promotes
an adult-oriented animated television programming
block called Adult Swim which launched on Bravo
July 7.
Aimed
at a core audience of 18-24 year olds it showcases
the block creatively without undue editorial complications.
Designed to be faithful to the US site it presents
content using a distressed, grungy gritty feel
using scanned imagery and decorative elements
combined with a mono tone approach [black and
white] to deliver a creative and scrapbook style.
The design approach is sympathetic to editorial
needs.
