BBC Interactive Drama & Entertainment asked Not Only But Also to provide a fun EastEnders style Flash game that capitalises on the most talked about game show of the moment. The game is aimed at a core audience of 13-24 year olds and must be fun, compelling and viral. It received 50,000 hits during its first 3 days from launch.

We based the game on the popular TV show concept the aim is to provide a sticky and compelling challenge, develop loyalty amongst the programme’s audience and web users, and publish content which is a natural bedfellow to the programme itself.