NotOnlyButAlso launches new Turner Classic Movies website in shift to draw younger viewers
Wednesday, June 24, 2009 at 2:13PM Turner Classic Movies (TCM) has unveiled a younger, more distinctive branded look to the website to mark its 10th anniversary.
NotOnlyButAlso is proud to present the new website, www.tcmuk.tv which is fully integrated with our content management system and features an updated look as well as incorporating film features, video clips and a weekly blog, alongside uprated channel listings.
More features are in the pipeline including one of the world’s largest film databases, planned to launch in July.
NotOnlyButAlso has agreed a two year outsourcing deal with Turner Broadcasting to run the website, both in terms of editorial content and ongoing site creative, technical development and maintenance.
In addition, a digital marketing campaign, entitled ‘Capture Your Classic’ is running now inviting viewers to upload recreations of five famous films scenes onto the website. The user generated content judged to be the best will then be seeded out across a range of social networking sites.
The celebrity fronted campaign will launch with two famous faces recreating an iconic film scene, alongside many hundreds of members of the public, taking place on July 12 at a central London location.



